Marketing News

Formula 1 Driver Lando Norris Takes the Driver Seat in Ralph Lauren Fragrances’ New Polo Red Campaign

Housed in a racing red color, Polo Red Eau de Toilette was crafted by master perfumer Olivier Gillot and emits a “fiery blend that makes a distinctive statement” per marketers.

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By: Lianna Albrizio

Associate Editor

Formula 1 driver Lando Norris is taking the driver’s seat in Ralph Lauren Fragrances‘s new Polo Red campaign. The brand says its bestselling fragrance has long embodied speed and adrenaline and the global advertising campaign “leans into the thrill of racing.” Inspired by Norris’ “electric style and passion for speed,” the campaign aims to be as bold as the Polo Red scent. Circuito de Navarra, one of Spain’s leading motor racing facilities, created an apropos setting and bac...

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